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Jillian Tate, Digital Marketer

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How are you making engagement the leading KPI?

On a company all hands today, one of our senior leadership was referencing a pre-digital era.  I quipped, how would you measure anything without digital?  After all, one of the greatest benefits of being part of the Digital Generation is the ability to take for granted an in-depth measurement of every possible action the consumer … Continue reading How are you making engagement the leading KPI?

January 8, 2018January 8, 2018Leave a comment

We are all made of stars

A couple of years ago there was a saying going around.  "You are a ghost driving a meat-covered skeleton made of stardust.  What do you have to be afraid of?" When you put anything in that context, the everyday decisions we make as marketers seem insignificant.  Yet they mean everything to us in our day … Continue reading We are all made of stars

November 19, 2017Leave a comment

Hello world

This is the excerpt for your very first post.

September 3, 2017November 19, 2017Leave a comment

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About Me

I work right now as a senior account director for Merkle, a data-driven marketing agency in New York City.  My focus is on leading teams across marketing disciplines.  My dream is to work on a client where acquisition and retention are combined into one smart, holistic, 360-degree vision.

My Curriculum Vitae is here.  I hold citizenships (and work permits) for Canada, the US and the UK.

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  • How are you making engagement the leading KPI?
  • We are all made of stars

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