On a company all hands today, one of our senior leadership was referencing a pre-digital era. I quipped, how would you measure anything without digital? After all, one of the greatest benefits of being part of the Digital Generation is the ability to take for granted an in-depth measurement of every possible action the consumer … Continue reading How are you making engagement the leading KPI?
A couple of years ago there was a saying going around. "You are a ghost driving a meat-covered skeleton made of stardust. What do you have to be afraid of?" When you put anything in that context, the everyday decisions we make as marketers seem insignificant. Yet they mean everything to us in our day … Continue reading We are all made of stars
This is the excerpt for your very first post.