Digital Marketing Commentary (Now With 15% More Snark!)

July 14, 2011

you go, jetblue

Filed under: Digital Media, facebook, social media — jilliantate @ 9:18 am

Yesterday, one of my colleagues sent out an all-staff email letting us know about the JetBlue Carmageddon flyover.

At the same time, multiple extremely popular people on my Facebook friends list posted the link:

multiple links to the JetBlue promo

I wonder if JetBlue monitored how much social media exposure they got for that publicity stunt? Regardless, today, the flights are sold out:

I can’t wait to see the AdAge articles on this next week.

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