A colleague and I were recently discussing how we watch a lot of online video. Which we do. We’ve been running online video campaigns lately for multiple clients, and have been explaining that, while most people DO watch online video, they may not watch as much as we do, because, as internet professionals, we’re ahead of the curve.
But then, it occurred to me – at the rate of growth, are we ahead of the curve in online video consumption? Because I think that the curve has caught up with us. And like social networking, or listening to music, how long is it before the majority of TV viewers start watching online more than they do the old-fashioned box? There may be only a handful of nerds NOW who have hooked their computers up to TVs to watch Hulu or Veoh online, but it could well be the majority very soon.
Where is the curve in online video right now, and is that why money is being poured in to it?
