No, I do not think that social media is just Twitter and Facebook. And to even ask that question is, in itself, short sighted.
Here’s why: A year ago, I would never have even included microblogging (Twitter) as a major social media category. I either counted it as a social network, or as a blog site, depending on the client & their objectives. Now, I count microblogging as its own category – and explain that it also includes sites like Tumblr. Twitter is the site within the channel, not a social media channel it itself.
That’s how I explain it to my clients, and then I tell them what the best practices are…and whether its even a relevant channel to their marketing.
To even ask the question, is this all there is? is to forget the very nature of the Internet. There are constant shifts happening, and there is always a game changer. To plan only for Facebook and Twitter because that’s all a client is familiar with, is irresponsible to the client. Now, on the other hand, to only use Facebook and Twitter in a social media plan because they have the biggest audiences, and therefore have adequate reach to your target where other social media sites may not…that’s a different story.
